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One such game was Super 3-D Noah’s Ark for the Super Nintendo. Then if you slapped Moses on the game’s cover, suddenly it’s wholesome and can be sold right alongside the pre-teen books about solving mysteries by opening your heart to God. It’s unlikely that a Christian bookstore would be stocking official Nintendo games, so they didn’t have to worry about conflicting with Nintendo’s restrictions. In all probability, Color Dreams saw the potential of having Christian retailers carry their games.

Popular internet legend holds that the re-branding was to prevent Nintendo from suing them, reasoning that Nintendo wouldn’t want to be known as the company that sued Jesus, but the truth is likely more mundane. The solution for the company was to rebrand as Wisdom Tree and start releasing Christian themed games. Combine this with the fact that Nintendo’s policy restricted retailers from selling unlicensed games alongside official Nintendo titles, and you’ve got a recipe for crappy sales. If you wanted to publish on the NES, you had to play Nintendo’s game.Ĭolor Dreams was one company that dared to oppose Nintendo’s tight hold on publishers by releasing their own line of unlicensed games. That’s a topic for another day, but suffice to say that Nintendo held its developers in a stranglehold. Nintendo of America’s early days were marked with anti-competitive practices that broke down in the 90’s under the weight of how illegal they were. On the ashes of Atari, Nintendo forged an empire in the late 80’s through a mix of good games and evil business practices.